At SwissWatchesUk.com, the privacy and protection of your personal and financial information is very important to us. That's why we've created this privacy statement, which fully describes our information gathering and dissemination practices. It's the best way we can demonstrate our firm commitment to your privacy.

We use your IP address chiefly to identify you and your shopping cart, but also to administer our web site, to help diagnose problems with our server, and to gather broad demographic information. In addition, we make use of cookies, which are small files that a web site places on a visitor's hard drive to tailor and keep records of his/her visit to the site. Cookies allow web site operators to better customize visits to the site according to the visitor's individual preferences. The use of cookies is standard on the Internet, with many major web sites utilizing them. Although most web browsers are set to automatically accept cookies, you can usually change those settings to prevent cookies from being deposited on your hard drive, or at least notify you whenever you are about to receive a cookie so that you have the opportunity to decide whether or not to accept it. At SwissWatchesUk.com, we use cookies to keep track of your online shopping cart & its contents, and to save personal preferences that enable us to deliver content specific to your interests. The cookie itself does not tell us who you are, nor does it reveal your e-mail address or anything else personal. Even if you decline our cookies, you can still access most of the features on our site.

Whenever you place an order with us, join our mailing list or use our tell a friend feature you will be asked to provide contact information (e.g., name, address, e-mail address, etc.), and in the case of an order, financial data as well (e.g., credit card or account number, etc.).

Here's how we use that information:

• Contact information: This is used to ship your order to you, contact you about any issue involving your order, and/or occasionally send you information about our company or promotions.
• Financial data: This is used solely to bill you for merchandise purchased and/or services rendered.

All your private data is secured using 128-bit encryption, which safely encrypts the data before sending it to us. Also note that we never disclose your personal information to third parties, except where required by law or in order to provide you with a requested service.

Providing contact information to SwissWatchesUk.com indicates your permission for us to occasionally e-mail you material about our company or promotions that we believe might interest you. Of course, you can always remove your name from our mailing list or edit the contact information we have on file at your discretion.